Pauline Coulter
Client Director
Clear targeting, a sharper proposition, the right pipeline – and the processes that make it repeatable. We design and execute go-to-market strategies that turn potential into revenue, built on customer evidence and a deep understanding of what works in B2B information, media, and events.
Market research designed and executed by people who understand information, media, and events businesses. Get reliable data, actionable recommendations, and the confidence to act on both.
Remove launch risk with rigorous research, testing, and product build. Make sure your offering works for your customers, and your business.
An evidence-based approach to finding untapped growth in your existing products, or refocusing your resources where you’re most likely to win.
Understand what your data is worth, and how to build it into a genuine asset. Then identify where AI creates real value in a business like yours – and where it doesn’t. Not a technology audit; a commercial assessment of where to invest, what to build, and how to turn both into advantages your competitors will find hard to replicate.
Most advisory engagements end when the work is handed over. Ours don’t.
Every engagement is a defined project: specific scope, clear output, with a timeline that fits the decision you’re making. We work alongside your team until the answer is working in the business, not just documented:
The engagement is a partnership, not a hand-off. Run by seasoned leaders who excel at driving lasting change.
A Value Acceleration engagement is a targeted solution designed to help leaders make the decisions needed to optimise or transform the business at key inflection points or to reach a capital event faster, at a greater value. These engagements focus on identifying the fastest routes to EBITDA growth and multiple expansion through evaluating value creation opportunities, business model transformation, optimising market positioning, increasing market penetration, gaining clarity on the right product, service, or market to focus on, or how and when to launch or acquire.
The process starts with a ‘deep dive’ diagnostic phase to validate hypotheses and stress-test the business against investor expectations.
Our focus throughout is to make sure that all stakeholders are aligned so our recommendations can quickly be operationalised.
Clients come to us looking for a specific solution to help make the decisions needed to transform their business at key inflection points or get to their next capital event faster, at a greater value. Common needs we help address range from evaluating value creation opportunities, business model transformation, optimising market positioning, how and when to launch or acquire, increasing market penetration, or gaining clarity on the right product, service, or market to focus on.
The benefits are measurable value acceleration delivered faster and with greater certainty and staying ahead of the curve, thanks to our unique blend of operator experience and corporate finance expertise, which leverages our proprietary insights, real-world deal experience, and extensive investor network. You’ll also receive advice that drives real world results and demonstrable bottom-line impact, because our pragmatic lived experience means we know how to operationalise strategy, taking strategy through to execution, and drive real world change.
We don’t produce ‘slideware’ decks that sit in the drawer. Every recommendation is linked to financial impact and operational ownership. We stay involved through execution to ensure initiatives improve retention, margins, and predictability.