The Collingwood Market Report

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Valuations, investor sentiment, and M&A market trends in Information, Media, and Events.

The Collingwood Market Report 2025 is based on extensive survey data and in-depth interviews with buyers and investors from the US, UK, Europe, and beyond. It’s a resource the industry trusts to reflect the real dynamics of the market, not just the headlines.
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Deal activity is up, but uncertainty is high

This year has seen a significant increase in deal activity, largely due to high levels of private equity ‘dry powder’ and increased competition. However, this is happening against a backdrop of continued uncertainty, which is influencing buyer appetite and deal structures.

Business models are evolving

While Information businesses remain the most sought after, there is growing interest in mixed models. Buyers see these models as a natural hedge, as they can lead to diversified revenue streams and enhanced audience offerings.

AI is now a critical factor

AI has moved from a side topic to a front-and-centre consideration in every deal. Buyers are immediately questioning how AI will impact a target business — both positively and negatively — and are looking for companies that have a clear, well-considered AI plan.

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