Principal Advisers (UK)
Summary
At Collingwood, our Principal Advisers work directly with founders, CEOs, and Boards of high-growth B2B media businesses to lead the delivery of scaleup programmes, refine strategy, and build lasting value. Acting as the methodology and subject-matter experts, they bring deep functional expertise in digital media and demand generation to help clients translate data into actionable growth and deliver measurable results. This is your opportunity to use your senior leadership experience as a departmental head, MD, or specialist consultant to help ambitious businesses unlock their potential—delivering high-level strategic impact. We are specifically seeking a UK-based expert with a proven track record in driving demand-gen and digital transformation within the B2B sector. If you’re ready to combine deep industry influence with a flexible professional balance, and support some of the most exciting businesses in the industry, we’d love to hear from you.
Principal Advisers (UK)
Collingwood is on a rapid growth trajectory, and we are looking for an experienced Principal Adviser to join our UK team. This is a high-impact, permanent role (open to part time or full time) designed for a senior leader who thrives on delivering strategic value while maintaining a flexible work-life balance.
Our team works with a wide range of clients in the B2B media space, and as a Principal Adviser, you will be the subject-matter expert leading the delivery of scaleup programmes that make a real difference to the businesses we support.
The Role
As a Principal Adviser, you will be responsible for leading the planning and end-to-end delivery of Scaleup client engagements. You will ensure the high quality of advice and outputs for our clients, acting as the methodology expert for your area and supporting the development of our wider team.
Key responsibilities include:
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Client delivery: Plan and lead client workshops, providing consistent advice on company strategy and value creation in line with the “Collingwood Way”.
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Digital & demand-gen expertise: Use your deep knowledge of digital media and demand generation to refine analysis and generate high-quality recommendations based on client data.
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Business development: Build networks across the media community, staying on top of industry trends and identifying growth opportunities for Collingwood.
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Thought leadership: Generate materials and content that support client work and contribute to Collingwood’s intellectual property (IP).
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Collaboration and mentorship: Work closely with other advisers and mentor early-career team members through on-the-job coaching and knowledge sharing.
About you
We are specifically looking for a UK-based expert with a background in Digital Media and Demand Generation. You should be a “subject-matter and methodology expert” who is comfortable working with complex group dynamics to drive change.
Essential experience & skills:
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Leadership: Previous experience in departmental leadership positions, managing teams or divisions across functional disciplines.
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Sector expertise: Deep functional expertise in digital media and demand-gen within B2B media, events, or subscription-based models.
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Strategic mindset: Ability to build strategic plans, develop Board-level documents, and help clients identify “North Star” measurements and KPIs.
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Communication: A proactive, persuasive, and supportive communicator with the humility and empathy to work collaboratively with clients and colleagues.
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Consulting background: Ideally 5+ years of experience in advisory or consulting within the media industry.
Why Collingwood?
At Collingwood, everyone plays a role in shaping the future of the business. We are a values-driven team that thrives on collaboration—internally and with our clients—to solve complex challenges.
This role is based out of our Central London office on a hybrid basis. It is a permanent part-time / full-time position, offering the opportunity to deliver real impact for ambitious businesses while enjoying the flexibility that suits your career stage.
Ready to help us scale? Apply now