The events industry is evolving. Event organisers will need to adapt and innovate to thrive.
Collingwood has collaborated with the Society for Independent Show Organisers (SISO), one of the leading voices in the events sector, to survey independent event organisers and identify the key trends shaping the future of events.
Use the report to benchmark your business against other event organisers and understand how you can best adapt your strategy to ensure sustainable business growth.
You’ll find:
Effective diversification strategies. Business model diversification is commonplace for event organisers. Discover how best to generate new revenue streams and avoid common pitfalls.
The rise of facilitated partnering meetings. This increasingly popular event format is attracting significant investment. Learn how to design and execute successful partnering events.
Practical approaches to managing costs. Address rising costs and maintain profitability with expert guidance on pricing strategies and financial management.
Building strong sponsor relationships. Understand what sponsors value most and how to deliver measurable ROI to secure renewals and maximise their investment.
Evolving buyer expectations. Gain insights into what buyers want to see from their acquisition targets in the events sector and how to meet this demand.
Industry benchmarks for success. Evaluate your performance against your peers and identify areas for improvement with our comprehensive analysis of event sector key performance indicators.
Download the report via the form on the right.
About Collingwood
We advise ambitious leaders of independent media companies, enabling them to scale, sell, or seek investment. With dedicated Scaleup and Corporate Finance teams, we’re equipped to support you, whatever your ultimate goal.
When we work with you we reveal where the value lies in your business, help you to focus on what matters, and support you in making hard decisions.
We do this by sharing the insights of experts who’ve been building and selling businesses for years. By providing an objective sounding-board. And by drawing on our tried and tested value creation methodology.
Together, we’ll transform the value of your business.
About SISO
Connecting strategic minds and timely insights for informed decision making.
SISO membership is a combination of large corporations and small entrepreneurial enterprises that produce over 3,500 events and create an overall $122B impact on the global economy.
Our members aren’t reacting to industry developments, they’re shaping them.
Actively working towards the success of for-profit show organisers, SISO has built a community and culture that stimulates consideration, innovation, and exchange.
This dynamic supports proactive and profitable positioning for emerging trends, business processes, and best practices.
Find your seat at our table.
