Team profiles

Meet Aleksander Lagowski

Head of Research and Insights

Researching customers, shaping propositions, and growing paid products in B2B media, with 10+ years of customer research experience.

About Aleksander Lagowski

Aleksander is a customer research specialist with more than ten years’ experience across national security, start-ups, and B2B news media. As Head of Research & Insights at the Financial Times, he led the research behind the FT’s AI flagship product, its international B2B titles, and FT Live, its events business. He uses customer evidence to understand buyer needs, pricing and demand. At Collingwood, he helps clients test new ideas and build propositions with clear commercial value.

Specialisms

  • Customer and market research
  • Proposition development
  • B2B media and events

Career Highlights

  • Head of Research & Insights at the Financial Times.
  • Led customer research for the FT’s AI flagship product, its international B2B titles, and FT Live.
  • More than 10 years of research experience across national security, start-ups, and B2B news media.
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