With traditional revenue streams under pressure, and customer demand for actionable audience data increasing, media and events companies face the need to evolve—or risk being left behind. Since launching the Marketing Services Maturity Model in February 2024, Collingwood’s research and direct work with businesses like yours have led us expand the Model to help digital media and events businesses further scale and transform, becoming data-driven, customer-centric partners.
What’s new in 2025?
The 2025 Marketing Services Maturity Model sees us expand on key metrics of success as aligned with Collingwood’s proprietary Value Drivers – the must-haves for any business looking to scale to exit:
- Pricing strategy
- Customer Lifetime Value
- Customer journeys (buy-side)
- AI enablement
- Recommended cross-functional collaboration and alignment
- Sales enablement strategies.
Ready to start your journey? Download the 2025 Marketing Services Maturity Model using the form >>>
Want to discuss further? Contact Fergus Gregory to find out how Collingwood can help: fergus.gregory@collingwood.group.
